The brand building process helps you outsmart your competition by claiming an unique spot in your consumer’s mind, through brand positioning. The act of thoroughly defining every aspect of your brand enables building strong connections with your consumers, which lead to consumer loyalty.
A strong brand, powerful enough to drive an organic business growth, has to be consistent across all communication channels: from the product packaging and company stationery to its online presence (website, e-commerce, online advertising, social media, content marketing), while maintaining a coherent tone of voice in sales and customer service. In order to maintain brand consistency, a brand has to be built from the ground up, from name, logo, and tagline to the brand tone of voice, which the consumer has to identify no matter where he crosses paths with the brand.
developed together with the client, in order to explore the possible starting point for the brand purpose (why does the brand exist, what problems does it want to solve, is there something that differentiates it from competitors, why should people care)
(who are the competitors, what’s the perceived quality of their products/services, what online reviews do they get, how are they communicating, how does their advertising look like) used to define the brand’s competitive advantage, with potential threats and weaknesses
which are the demographics, psychographics of our customer
after agreeing on the brief, competitive research and target audience, we can start working on the brand story, mission statement, positioning, Unique Selling Proposition, naming & logo and other visual identity elements, brand personality and finally gathering everything together in THE BRAND BOOK