E-commerce
Whether we’re building an online shop as the virtual version of a brick-and-mortar store or we’re creating a purely digital retail space, our main focus is driving business growth by creating a connection between business and consumer needs. After mapping out the business objectives and the unique selling points, we need to define the online shopper profiles, by splitting consumers into target groups with specific needs and different shopping behaviours, that might sometimes mean considering a mix of online and offline shop visits before deciding to place the order.
narrowing down the main objectives for the e-commerce platform
breaking consumers into target groups with specific shopping behaviours and using analytics to continually optimize the shopping experience
maintaining the shopper’s interest every step of the path to purchase, optimising nagivation, search, product pages and checkout for all devices, by using a responsive design, that adapts to all screen sizes
bringing to life each product’s features, from relevant angles, with professional quality imagery that loads instantly, while offering every last measurement or detail about the product, to help shoppers overcome barriers and close the deal
putting to work the shopper profiling
putting to work the shopper profiling
track consumers’ behaviour to re-engage with them after non-finalized purchases or first visits
making it secure and trustworthy
